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Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for It looks like the homepage text wasn't included in your message. Could you please share the homepage text so I can extract the brand's display name?
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
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INBOX MODULE
Subject Line: MESTIZA10 is yours, use it now
Preview Text: Your $10 off welcome gift is inside
HERO MODULE
Hero Approach: Direct
H1: Dress the Moment
Subhead: $10 off, yours right now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Welcome to Mestiza New York. Use code MESTIZA10 at checkout for $10 off your first order. Good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Pippa Midi Dress The midi silhouette that works from brunch to cocktail hour
Carmen Mini Dress A year-round mini built for any occasion you have coming up
Valencia Mini Dress The bestseller that earns its place in every travel bag
Mojito Halter Gown Resort-ready and evening-worthy in one halter silhouette
Darling Convertible™ Midi Dress One dress, multiple ways to wear it
St. Germain Convertible™ Gown. When the occasion calls for something unforgettable
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I started Mestiza New York because I kept showing up to the most important moments of my life in dresses that felt like they belonged to someone else.
Not bad dresses. Just not mine.
I wanted something that reflected where I actually came from. A mix of cultures, a mix of influences, a life that didn't fit neatly into one aesthetic box. And I couldn't find that anywhere, so I decided to build it.
Mestiza started as a way to dress the woman who moves between worlds. The one who needs something elegant for a rehearsal dinner on Saturday and something easy for a rooftop lunch the next afternoon. The one who packs light but refuses to sacrifice how she feels when she walks into a room.
Every piece we make is designed with a specific moment in mind. Not a trend. A moment. The kind you actually remember.
If that resonates with you, I think you'll feel it the second you see the collection. And your welcome code. MESTIZA10. Takes $10 off your first order if you want to start there. It's good for 14 days.
Hit reply anytime if you have questions. I read them.
– Alessandra
Co-Founder & Chief Creative Officer, Mestiza New York
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INBOX MODULE
Subject Line: Five occasions, one dress in your closet
Preview Text: The Convertible™ Collection explained
HERO MODULE
Hero Approach: Curiosity
H1: Built Different
Subhead: Here's what sets us apart
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
Most dresses do one thing. Mestiza dresses are designed to do several. And the details explain why.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Mestiza Is Different
Infographic: Checklist
- The Convertible™ Collection. Proprietary silhouettes you can style multiple ways, so one dress works across every occasion on your calendar
- Occasion range in one brand. Cocktail, bridal, evening, swimwear, and resort all under one roof, so you stop shopping in five different places
- Handcraft and embroidery details. Embroidered tops, scallop lace, and pintuck construction that mass-market brands don't bother with
- Baby Bump Friendly sizing. A dedicated filter for expectant mothers, because great design shouldn't stop at a standard size chart
- Mestiza Mavens Loyalty program. Points and perks that reward you every time you come back, not just the first time
- Pre-order access. Limited production runs that keep each piece from becoming something everyone has
Products Shown
- St. Germain Convertible™ Gown. Styled differently every time you wear it
- Darling Convertible™ Midi Dress. The versatile Convertible™ entry point
- Pippa Midi Dress. Handcraft details on a silhouette you'll reach for constantly
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INBOX MODULE
Subject Line: MESTIZA10 hasn't been touched yet
Preview Text: A few pieces worth a second look
HERO MODULE
Hero Approach: Direct
H1: Your Code Still Works
Subhead: $10 off before it's gone
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Just a reminder. MESTIZA10 takes $10 off your first order and it expires in a few days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Worth a Closer Look
Carmen Mini Dress Your next Friday night sorted, no second-guessing required
Valencia Mini Dress The bestseller that travels well and photographs even better
Mojito Halter Gown The piece you pack for the trip you've been looking forward to
Kiss Me Knot Gown When the occasion is serious and you want to look the part
Esperanza Flower Bag The finishing detail that pulls any look together
Darling Convertible™ Midi Dress One purchase that handles more occasions than anything else in your closet
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INBOX MODULE
Subject Line: Versatile or quality, not both, supposedly
Preview Text: Here's how Mestiza compares
HERO MODULE
Hero Approach: Question
H1: Why Not Both Nights
Subhead: See how Mestiza stacks up
Cta Button: Shop the Difference
MODULE 2: TRANSITION COPY
Most occasionwear makes you choose between versatility and quality. Mestiza was built so you don't have to.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Mestiza vs. Everyone Else
Infographic: Table
- Silhouette flexibility | Convertible™ designs you style multiple ways | Single fixed silhouette, one occasion
- Occasion range | One brand for cocktail, evening, bridal, swim, and resort | Multiple brands needed for different events
- Construction detail | Embroidery, scallop lace, pintuck, handcraft finishing | Generic construction, mass-market finish
- Sizing consideration | Baby Bump Friendly filter plus XS–XL and numerical 0–14 | Standard sizing only
- Customer loyalty | Mestiza Mavens program with real perks | Transactional, no loyalty program
- Production volume | Limited pre-order runs. Not mass-produced | Widely available, everyone has it
- Price per occasion | One dress worn five ways spreads the cost | Separate dress needed for each occasion
Products Shown
- St. Germain Convertible™ Gown. Five occasions, one gown
- Pippa Midi Dress. Daytime and evening in a single silhouette
- Carmen Mini Dress. The kind of piece you actually wear more than once
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INBOX MODULE
Subject Line: She wore it, then she wrote this
Preview Text: Real customers, real moments
HERO MODULE
Hero Approach: Direct
H1: They Said It Best
Subhead: Real reviews from real customers
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
Don't take our word for it. Here's what customers who wore Mestiza to their actual moments had to say.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- [REVIEW SLOT 1. Quality/Construction: Insert real customer quote addressing fabric quality or construction detail here. First name + last initial only.]
- [REVIEW SLOT 2. Versatility/Fit for Occasion: Insert real customer quote addressing how well the dress worked for a specific event here. First name + last initial only.]
- [REVIEW SLOT 3. Sizing/Fit: Insert real customer quote addressing how the sizing or fit performed here. First name + last initial only.]
- [REVIEW SLOT 4. Value/Worth the Price: Insert real customer quote addressing whether the purchase felt worth the investment here. First name + last initial only.]
- [REVIEW SLOT 5. Customer Service or Repeat Purchase: Insert real customer quote about the buying experience or coming back for another piece here. First name + last initial only.]
Note To Nick: All five review slots are placeholders. Real quotes must be pulled from the Mestiza New York website, Klaviyo review app, Google, or press features before this email is built in Gamma. Each slot is labeled with the specific objection it should handle so the right quote lands in the right position.
Products Shown
- Darling Convertible™ Midi Dress. The most-reviewed versatile piece in the collection
- Valencia Mini Dress. Bestseller with repeat buyers
- Kiss Me Knot Gown. Premium evening choice customers come back to
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INBOX MODULE
Subject Line: Midnight kills MESTIZA10 for good
Preview Text: No extensions after this
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight
Cta Button: Use MESTIZA10 Now
MODULE 2: TRANSITION COPY
MESTIZA10 expires at midnight tonight. After that, it's gone. No extensions, no exceptions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Use Your $10 Before It Disappears
Pippa Midi Dress The midi that takes you from afternoon to evening without changing
Carmen Mini Dress The mini you reach for when you want to feel good without trying too hard
St. Germain Convertible™ Gown. One gown that handles your next five occasions
Mojito Halter Gown The piece that makes a resort trip worth packing for
Valencia Mini Dress The bestseller that earns every five-star review it gets
Esperanza Flower Bag Finish the look, use what's left of your $10
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Hey. I noticed you hadn't used MESTIZA10 yet and I wanted to reach out personally before it expires today.
No pressure at all. I know inbox discounts pile up and not every piece is the right fit at the right time.
But if something in the collection caught your eye and you've been sitting on it, today is genuinely the last day the code works. After this it's done.
And if you had a question about sizing, an occasion you're shopping for, or whether a specific dress would work for what you have coming up. Just reply here. I actually read these, and I'm happy to help you figure out what makes sense.
Mestiza pieces are designed for moments worth remembering. If you have one of those coming up, I'd love to help you find the right dress for it.
Code is MESTIZA10. It takes $10 off your order and it expires today.
– Alessandra
Co-Founder & Chief Creative Officer, Mestiza New York
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.